Source Context

What is Source Context? It's like the main goal or job of a website or online place (like a company's website or social media page). It's about how the website or brand makes money and gets visitors to become customers.

Connecting to the Main Idea

The main goal (such as selling clothes, teaching something, or giving advice) should be clear in every element on the website.

The Source’s Context represents two key things:

🔍 The central search intent of the source
🧭 The central search activity related to that intent

🛒 E-Commerce Example:

For an e-commerce website, the source context refers to purchasing a specific product or a specific type of product.

✈️ Travel Website Example:

For a travel website, the source’s context could involve:

🚗 Traveling from one place to another
🍜 Exploring different types of foods
🏞️ Discovering landscapes
💼 Engaging in business opportunities

Example: Visa Consultancy

If a website helps with visas, parts of the site (like forms to fill out) should assist users with their visa needs. All content should relate to visas, including information about different countries.

Example: Real Estate Consultancy

A real estate website should connect details about countries (such as how weather affects house prices) to real estate insights.

Big Picture vs. Details

While a website might focus on a broad topic like "climate," the details will differ depending on its main goal—for example, climate's effect on real estate vs. travel.

Consistency Across the Website

The website's main goal should be evident on every page, whether in the primary articles or smaller text elements.

📚 Why is Source’s Context Important?

Based on the Source’s Context, you need to carefully configure:

🧠 Semantic Content Network Design
🗺️ Topical Map

This involves:

🌐 Choosing central sections within the topical map
🧩 Identifying supplemental sections to support the content structure

🔗 How Does It Relate to Search Understanding?

🧠 Phrase-based indexing and entity-oriented search understanding are tightly connected through semantics.

Concepts like:

🧠 Named Entity Disambiguation
🧠 Automatic Taxonomy Generation using Phrases

…help in determining the context more accurately.

✨ Tip:

Using strong, relevant phrases and unique but correlated information enhances:

✔️ Initial rankings
🔁 Re-ranking processes

⚠️ Note:

Some terms like:

Topical Map Configuration
Semantic Content Network Design

…are not yet defined here, but the related search activity, canonical search intent, and representative phrases have been explained clearly.

Which websites Google loves to hit repeatedly? ⚠️

𝚃𝚘𝚙𝚒𝚌𝚊𝚕 𝙰𝚞𝚝𝚑𝚘𝚛𝚒𝚝𝚢

🌼 Semantic Content Network

For creating 𝘚𝘦𝘮𝘢𝘯𝘵𝘪𝘤 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘕𝘦𝘵𝘸𝘰𝘳𝘬 for a website, Koray Tugberk GUBUR introduced the concept of "𝕊𝕠𝕦𝕣𝕔𝕖 ℂ𝕠𝕟𝕥𝕖𝕩𝕥", which means your Business Model or Monetization Source.

👉 Key Insights

Revolve 𝑆𝑒𝑚𝑎𝑛𝑡𝑖𝑐 𝐶𝑜𝑛𝑡𝑒𝑛𝑡 𝑁𝑒𝑡𝑤𝑜𝑟𝑘 around your Business Model so Google can understand the 𝑴𝒂𝒊𝒏 𝑷𝒖𝒓𝒑𝒐𝒔𝒆 𝒂𝒏𝒅 𝑻𝒐𝒑𝒊𝒄 𝒐𝒇 𝒀𝒐𝒖𝒓 𝑾𝒆𝒃𝒔𝒊𝒕𝒆.

✔️ Google’s Terminology

Google API Leaks: 𝑺𝒊𝒕𝒆𝑭𝒐𝒄𝒖𝒔 𝑺𝒄𝒐𝒓𝒆
Quality Raters Guidelines: 𝐏𝐫𝐢𝐦𝐚𝐫𝐲 𝐅𝐨𝐜𝐮𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞
August 2024 Core Update: Focus on useful content & less on search performance tricks.

👀 The Hidden Message

Google is subtly warning that websites without a clear Source Context will struggle to rank.

✅ Key Takeaways

Google wants to know:
- Who are you?
- Why are you writing on these topics?
- What's your connection with this content?

⚠️ Lesson Before the Algorithm Hit

❌ Don't chase traffic with high-volume keywords and random topics.
✅ Build content around a Business Model with a proper Semantic Content Network.
🚫 No Other Shortcut!

🔑 SEO is Business Consultancy

SEO should be seen as "organic search-related business consultancy", not just "stuffing keywords." If your business model is weak, your chances of ranking decrease.

📈 The Future of Search

E-commerce and well-established businesses will dominate search results due to their concrete web entity status.