Source Context
What is Source Context? It's like the main goal or job of a website or online place (like a company's website or social media page). It's about how the website or brand makes money and gets visitors to become customers.
Connecting to the Main Idea
The main goal (such as selling clothes, teaching something, or giving advice) should be clear in every element on the website.
The Source’s Context represents two key things:
- 🔍 The central search intent of the source
- 🧭 The central search activity related to that intent
🛒 E-Commerce Example:
For an e-commerce website, the source context refers to purchasing a specific product or a specific type of product.
✈️ Travel Website Example:
For a travel website, the source’s context could involve:
- 🚗 Traveling from one place to another
- 🍜 Exploring different types of foods
- 🏞️ Discovering landscapes
- 💼 Engaging in business opportunities
Example: Visa Consultancy
If a website helps with visas, parts of the site (like forms to fill out) should assist users with their visa needs. All content should relate to visas, including information about different countries.
Example: Real Estate Consultancy
A real estate website should connect details about countries (such as how weather affects house prices) to real estate insights.
Big Picture vs. Details
While a website might focus on a broad topic like "climate," the details will differ depending on its main goal—for example, climate's effect on real estate vs. travel.
Consistency Across the Website
The website's main goal should be evident on every page, whether in the primary articles or smaller text elements.
📚 Why is Source’s Context Important?
Based on the Source’s Context, you need to carefully configure:
📌 Source Context
🧠 Definition:
The Source Context defines the main or primary monetization methods of a business.
It represents how a business earns money and the purpose behind the brand.
🎯 Why It Matters:
Understanding your Source Context ensures that:
- ✅ All content aligns with your business objectives
- ✅ Your website has a clear purpose in search engine results (SERPs)
🧠 Considerations:
Ask yourself the following questions:
- 📦 What products or services do you offer?
- 💵 How do you monetize your website?
- 🎯 What is the main purpose of your brand?
💡 Example:
For a mobile phone comparison website, the Source Context might be:
👉 "Providing detailed comparisons and reviews to help users make informed purchasing decisions."
🚫 Common Mistake:
Many content sites today generate traffic just to run ads.
❌ This is not an ideal Source Context.
⚠️ Over time, you might lose traffic and have to scramble for alternatives.
💡 Instead, ask yourself:
➡️ What is the purpose of your brand?
➡️ How can you justify your presence in the SERPs?
🔑 Foundation for Topical Mapping:
Without a clearly defined Source Context:
- ❌ You cannot build an effective topical map
- ❌ Connecting CORE sections and subtopics becomes a major struggle
🧩 Tailoring by Website Type:
Different websites require different layouts, CTAs, and structures:
- 🏦 Banking website → May need forms for lead generation
- 🛒 E-commerce site → May need strong product/service CTAs
- 🧑💼 Personal brand site → Could highlight services, consultations, etc.
💡 Your Source Context should reflect:
• Your goals
• Your user’s intent
• How search engines categorize and compare your site
🧭 Example: Amazon’s Source Context
🤔 What’s Amazon’s Source Context?
It depends on the segment of the website:
- 🧩 They likely have thousands of Central Entities
- 🗂️ Each subfolder or subdomain may have its own Source Context
- 🔍 So, treat each section individually, not as one massive site
📉 Bottom Line:
If you skip defining your Source Context, the rest of your content strategy (including topical maps) will likely fail.
📌 In every micro-section of your page, try to:
- 🔄 Slightly shift context toward your service offering
- 🎯 Guide users toward conversion actions (e.g. consultations, purchases)
📊 Different Source Contexts by Website Type
📢 Ad-Based Content Sites
Primary Focus: Generating high traffic
Monetization Method: Display ads (e.g., Google AdSense)
💡 Must carefully consider how traffic volume directly ties into revenue.
👤 Personal Branding Websites
Primary Focus: Showcasing expertise or services
Monetization Method:
📅 Consultation bookings
📥 Service inquiries
💡 Value is often in trust, authority, and personal connection.
📰 News Websites
Primary Focus: Delivering timely, valuable information
Monetization Method:
💌 Paid newsletters
🧾 Subscriptions or memberships
💡 Content must justify recurring user engagement and payment.
🧭 What is Source Context?
Source Context refers to:
- 🏷️ The purpose of the source — which includes the website, web entity (like the CEO), social media platforms, and other brand assets
- 💰 How the brand monetizes its content
- 🎯 How it converts search engine users into customers or clients
🔗 Source Context & Central Entity Relationship
Source Context must be linked to the Central Entity with a meaningful attribute.
✅ This ensures the topical relevance and structural integrity of your site in the eyes of search engines.
💼 Example: Visa Consultancy
Source Context: "Visa Consultancy"
🧩 Requires input-based components (e.g., forms) that signal conversion points during HTML normalization
🌍 Must connect to a country’s:
• Culture 🕌
• Religion ✝️☪️🕉️
• Geography 🗺️
• Climate ☀️❄️
This shows search engines that your site offers relevant and useful services tied to the visa topic.
🏘️ Example: Real Estate Consultancy
Source Context: "Real Estate Consultancy"
Connects the "country" attribute with:
• 🏡 Real estate investment factors
• 🌦️ How climate affects property types (e.g., beachfront vs. mountain homes)
• 🚫 Does not focus on irrelevant angles like “best time to visit” — even though it’s still climate-related
🌐 Macro vs. Micro Context
Macro-context: The overall node topic (e.g., climate)
Micro-context: Adjusts based on Source Context
• For visa: how climate impacts immigration policies
• For real estate: how climate affects property investments
🧬 Integration with N-grams & Site Structure
To be effective, Source Context must be:
• Reflected in site-wide N-grams (frequent word patterns)
• Embedded in:
🧱 Boilerplate (e.g., headers, footers, navigation)
📄 Main content of every page
This consistency helps search engines understand the true focus and value offering of your site.